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About the shop

Welcome to Brooklyn’s original beauty store. What started as a neighborhood haven for undiscovered natural and organic brands soon became a “must visit” destination for beauty enthusiasts from all over the globe.

For a decade, SHEN has been recognized as the go-to place to find the newest, most innovative brands in beauty. While many shops have come and gone, and others have attempted to follow its footsteps, SHEN continues to be the curator of cool.

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