Heretic Parfum

Dirty Hinoki

Grounding Hinoki wood blends with crushed herbs for an earthy and ethereal plant-based scent that’s a Japanese “forest bath” in a bottle.

Top: Lemon, Cedar, Nutmeg, Thyme, Pine

Heart: Hinoki, Cypress

Base: Elemi, Wormwood, Fir Absolute, Ambrettolide, Balsam, Frankincense

100% Natural Eau de Parfum

15ml, 50ml

Size: 50ml
Regular price $165
Sale price $165 Regular price

Heretic Parfum

Dirty Hinoki

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Grounding Hinoki wood blends with crushed herbs for an earthy and ethereal plant-based scent that’s a Japanese “forest bath” in a bottle.

Top: Lemon, Cedar, Nutmeg, Thyme, Pine

Heart: Hinoki, Cypress

Base: Elemi, Wormwood, Fir Absolute, Ambrettolide, Balsam, Frankincense

100% Natural Eau de Parfum

15ml, 50ml

Product description

What does it feel like taking a deep breath whilst standing in a wild Hinoki forest on Yakushima island, just off the coast of southern Japan? How are your five senses stimulated by the imposing 7,000-year-old trees growing all around you? Inspired by the ancient practice of forest bathing, or shinrin-yoku, our Dirty Hinoki fragrance was created to express the multi-sensory experience of clearing your mind and opening yourself up to the nature around you. Grounding and reassuring, yet with a fresh edge, this is a scent that harnesses both the power and the peace of an ancient woodland.

The smooth, citrusy and herbal notes from our sustainably sourced Hinoki wood runs through the top, heart and base of this fragrance, and is accompanied by cozy and reassuring sacred resins and cashmere as well as complex woody notes from cedar, elemi and balsam. The result is a perfume which exudes enduring strength, eternal elegance and refined proportions, while promoting a sense of safety and protection. Hinoki proven ability to alleviate anxiety and depression and soothe the nervous system makes it an especially powerful companion when we need to take a beat from our busy lives and remind ourselves of our primeval connection with the woods.

Like all of Heretic’s scents, Dirty Hinoki is a truly functional fragrance where we have gone to great lengths to ensure that the wearer’s physical and mental wellbeing are enhanced by their perfume of choice. In this instance, we’ve used shinrin-yoku as our muse and taken a deep dive into recent scientific studies about the benefits of forest bathing. The evidence shows that mindfully immersing yourself in this way can not only reduce blood pressure, lower the stress hormone cortisol, and improve concentration, but the phytoncides released by the trees may also boost the immune system.

Heretic Parfum

Dirty Hinoki

50ml

Dirty Hinoki

Benefits Include:

  • Peaceful grounding effect in heart and mind from the Ayurvedic healing properties present in the natural ingredients
  • Gender-neutral and made for everyone
  • Handcrafted fragrance
  • No phthalates, No parabens, No synthetic dyes, No formaldehyde, Vegan-friendly, Cruelty-free

How To Use

We use plant-based natural ingredients, which means our scents are light and sheer. To increase staying power, you’ll want to apply the fragrance periodically throughout the day.

We also encourage you to layer two to three Heretic fragrances not only to increase the overall intensity but to help you create your next signature scent. Choose heavy and lighter blends to layer together, spraying or dabbing the stronger scent first.

Dirty Hinoki

Key Ingredients

Hinoki: The power of a Japanese forest to calm and refresh you
Thyme: Relieves stress and provides an energetic boost
Frankincense: Ushers in mental clarity for a peaceful, relaxed state of mind

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