Virtue

Curl Discovery Kit

Detangle, hydrate, and protect hair from heat, humidity, and environmental damage with nourishing sulfate-free Curl Shampoo and Conditioner and Leave-In Curl Butter, a deeply restorative yet weightless cream for a variety of curl patterns.

Fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life

Shampoo: A luxurious, creamy lathering shampoo that maintains hair’s natural hydration

Conditioner: A rich, hydrating, and creamy conditioner that locks in moisture

Leave In Butter: A buttery rich leave-in cream that melts into hair without weighing it down

Regular price $38
Sale price $38 Regular price

Virtue

Curl Discovery Kit

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Detangle, hydrate, and protect hair from heat, humidity, and environmental damage with nourishing sulfate-free Curl Shampoo and Conditioner and Leave-In Curl Butter, a deeply restorative yet weightless cream for a variety of curl patterns.

Fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life

Shampoo: A luxurious, creamy lathering shampoo that maintains hair’s natural hydration

Conditioner: A rich, hydrating, and creamy conditioner that locks in moisture

Leave In Butter: A buttery rich leave-in cream that melts into hair without weighing it down

Product description

Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.

Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls.

Virtue® Curl Leave-In Butter is a healing, leave-in cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralize frizz, and guard from heat and humidity. Simultaneously, Alpha Keratin 60ku® repairs cracks and splits to protect against breakage, leaving curls stronger, softer, and full of shine.

Virtue

Curl Discovery Kit

“Curl Shampoo is a lightweight yet nourishing formula that hydrates and gently cleanses curls, while Curl Conditioner is nourishing and moisture-rich, making hair smooth and soft, yet bouncy and lightweight. Hair is left hydrated –– never oily or flat." - Rena Calhoun

How to use

Shampoo: Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner.

Conditioner: Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 2–3 minutes. Rinse thoroughly.

Leave-In Butter: Work a generous amount of product into wet or damp hair from root to ends. do not rinse. Reapply as needed.

Curly hair naturally tends to be on the dry side, so shampooing just 1–2 times a week is recommended. (For medium to thicker hair textures, shampoo once a week. For finer textures, shampoo twice a week.) For extremely dry hair, shampoo only once a week. Use Curl Conditioner in between shampoos for a curl refresh.

Key ingredients

Shea Butter Ester
Rose of Jericho
Chia Seed Extract
Flax Seed Extract 

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