Virtue

ColorKick® De-Brassing Shampoo

$42

A gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair.

ColorKick® De-Brassing Shampoo uses a 100% natural colorant blend to brighten, tone, and gently neutralize brassiness on natural and color-treated hair shades, including silver and grey. Plant-derived humectants hydrate and detangle hair, while our proprietary Alpha Keratin 60ku® protein strengthens and repairs all hair types with each use.

KEY CLAIMS:
•95% of women immediately felt their hair color looked more vibrant
•93% of women felt their hair color looked brighter and more revived after 1 week
•95% of women felt their hair looked shinier and less brassy after 2 weeks
*Consumer perception on 57 panelists using product for 2 weeks.

KEY CLAIMS:
•95% of women immediately felt their hair color looked more vibrant
•93% of women felt their hair color looked brighter and more revived after 1 week
•95% of women felt their hair looked shinier and less brassy after 2 weeks
*Consumer perception on 57 panelists using product for 2 weeks.

SUITED FOR:

  • All shades of natural color
    • All shades of color-treated or highlighted hair
    • Silver and grey tones

240 ML / 8 FL OZ 5.8 - 6.0 pH

A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather.

Brightens, Neutralizes, Revitalizes

A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.

Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract provide subtle, cumulative brightening of yellow tones and rinse away brassiness.
Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/grey hair.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

Avoid contact with eyes. If contact occurs, rinse well with water.

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Disteareth-75 Ipdi, Polyglyceryl-3 Laurate, Coconut Acid, Keratin, Panthenol, Salicylic Acid, Curcuma Longa (Turmeric) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Oryza Sativa (Rice) Bran Extract, Melia Azadirachta Flower Extract, Citrus Limon (Lemon) Peel Extract, Coccinia Indica Fruit Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Madecassoside, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Solanum Melongena (Eggplant) Fruit Extract, Phytic Acid, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Flower Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Protein, Oryza Sativa (Rice) Extract, Polygonum Bistorta Root Extract, Galactoarabinan, Gluconolactone, Caprylyl/Capryl Glucoside, Camellia Sinensis Leaf Extract, Zinc Gluconate, Caesalpinia Spinosa Fruit Extract, Viola Odorata Flower/Leaf Extract, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Copper Gluconate, Rice Oil Glycereth-8 Esters, Glycerin, Ethylhexylglycerin, Heptyl Glucoside, Sodium Isethionate, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Dilauramidoglutamide Lysine, Xylitol, Trehalose, Magnesium Aspartate, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Citric Acid, Maltodextrin, Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Linalool.

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