Virtue

Block Buster Best Selling Kit

$122 $152

Stronger, healthier hair is in the queue for this year’s holiday with Virtue®’s top-selling fan favorites. Nourish and replenish hair with our award-winning Recovery Shampoo and Conditioner, Healing Oil, and our best-selling Restorative Treatment Mask. Whether you’re gifting yourself or a friend, this perfectly packaged kit is the best introduction to our groundbreaking technology, a hair-healing protein called Alpha Keratin 60ku®, that transforms hair in as few as five uses.


Recovery Shampoo (240ml) Cleans | Replenishes | Nourishes

Nourish and repair hair with each wash using this award-winning cleanser.

Recovery Conditioner (200ml) Hydrates | Softens | Renews

Hydrate and renew hair with this creamy, award-winning conditioner.

Healing Oil (50ml) Protects | Shines | Mends

Protect, mend, and add shine to hair with this lightweight, fast-absorbing super oil.

Restorative Treatment Mask (50ml) Rebuilds | Strengthens | Silkens

Instantly and intensely hydrate hair in just 3 minutes with this nutrient-rich cream.



WHAT MAKES IT DIFFERENT

RECOVERY SHAMPOO & CONDITIONER: Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

HEALING OIL: A first-of-its-kind, shake-to-activate formula makes hair shinier and stronger in an instant. With every shake, our Alpha Keratin 60ku® is unleashed into the serum with Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand with the freshest, most potent dose of healing proteins for a nourished, healthy glow.

RESTORATIVE TREATMENT MASK: Infused with our exclusive complex that includes Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky- soft hair that’s immediately reinvigorated with health and nourishment.


FRAGRANCE

RECOVERY SHAMPOO & CONDITIONER: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

HEALING OIL: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

RESTORATIVE TREATMENT MASK: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.


KEY INGREDIENTS

RECOVERY SHAMPOO & CONDITIONER: 

Hydrolyzed Quinoa

This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.

Baobab Seed Oil

From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.

Grapefruit Extract

Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.

HEALING OIL: 

Tocopherol

This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UV light or pollution.

Tahitian Gardenia Flower Extract

Native to Western Polynesia, this botanical extract is a sacred and age-old remedy used to strengthen weak and damaged hair.

Kalahari Melon Seed Oil

Native to the Kalahari Desert in Southern Africa, the Kalahari Melon is high in antioxidant and hydrating properties, having adapted from its life in a harsh desert habitat. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss.

RESTORATIVE TREATMENT MASK: 

Cystoseira Compressa Extract (Brown Algae)

This marine active is known to provide intensive repair and helps provide heat protection.

Amaranthus Caudatus Seed Extract

This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.

Baobab Seed Oil

From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.

Cynara Scolymus (Artichoke) Leaf Extract

This natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.


KEY CLAIMS

RECOVERY SHAMPOO & CONDITIONER: 

  • 97% of women said their hair felt softer after just one use.*
  • 97% of women felt their hair was less damaged.*
  • 91% of women felt their hair was more manageable.*

*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).

HEALING OIL:

  • 100% of women said their hair was immediately shinier.**
  • 94% of women felt their hair looked repaired after one use.**
  • After 8 hours, 98% of women said their hair was polished, nourished, silkier, healthier, and protected from environmental stressors.**
  • 100% of women felt this product did not leave hair greasy or weighed down after 1 week of use.**

**Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage.

RESTORATIVE TREATMENT MASK: (BASED ON TWO SEPARATE, INDEPENDENT STUDIES)

  • 97% of women felt their hair was softer after just one
    use.***
  • 95% of women felt their hair was more moisturized after just one use.***
  • 95% felt their hair was smoother and silkier after 4 uses.***
  • 96% of women said their hair felt healthier after only 7 uses****
  • After one month, 94% of women felt their hair was nourished, shinier, more lustrous, and that color was more vibrant.****

***Consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks.

****Consumer Perception Study of 50 women who used Restorative Treatment Mask for one month.


DIRECTIONS

RECOVERY SHAMPOO: ​​Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Virtue® Recovery Conditioner, rinse thoroughly.

RECOVERY CONDITIONER: Apply to wet hair, massage, rinse thoroughly.

HEALING OIL: Shake well before each use to mix key ingredients and activate the formula. Shake a few drops into hands and work throughout damp and/or dry hair. Style as desired.

RESTORATIVE TREATMENT MASK: After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.


IDEAL FOR

  • All hair types, especially hair that’s damaged, in need of extra nourishment and moisture, or looking for protection and repair from environmental pollutants.
  • Perfect for stressed-out hair that’s been left dull and dehydrated from exposure to the elements, or damaged by color, heat styling or chemical treatments. 
  • Safe for color-treated and chemically treated hair.


INGREDIENTS

RECOVERY SHAMPOO: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

RECOVERY CONDITIONER: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Parfum (Fragrance), Isododecane, Ethylhexylglycerin, Keratin, Panthenol, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Extract, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Glycerin, Hydrolyzed Quinoa, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cystoseira Compressa Extract, Tocopheryl Acetate, Calcium Gluconate, Alcohol, Hydrolyzed Pea Protein PG- Propyl Silanetriol, Propanediol, Caprylyl Glycol, Jojoba Esters, Ceteareth-20, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Cystine Bis-PG-Propyl Silanetriol, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, Citric Acid, BHT, Sodium Nitrate, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.

HEALING OIL: Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate.

RESTORATIVE TREATMENT MASK: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.

Certified Cruelty-Free, Paraben-Free, Phthalate-Free, Sulfate-Free, Vegan

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