jessica richards
Former fashion stylist and Brooklyn mom Jessica Richards is a California native who looks like a surfer girl but with a downtown edge. She founded Shen in 2010 after a calamity with a face cream sent her up to Smith and Court Streets in search of a suitable replacement. Coming up empty handed with the realization that there was “no beauty in Brooklyn,” the idea of Shen was born. What began as a neighborhood haven for undiscovered natural and organic beauty brands and exclusive luxury imports soon started attracting consumers from Manhattan, Europe, Asia and beyond. 


Jessica is renowned in the industry for her considered, relevant curation of brands with a focus on identifying newness and innovation. Many of the beauty industry’s top brands launched at Shen, making “Jessica’s Seal of Approval” highly desired by emerging beauty entrepreneurs.


Jessica has been featured in the New York Times, Vanity Fair, Interview, Allure, Harper’s Bazaar, Elle, New Beauty, The Huffington Post and Goop. In addition to owning Shen, Jessica has worked with Lucky Magazine, Goop, and was responsible for building the Beauty and Wellness category at Free People.