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SHEN is Brooklyn’s original beauty store. What started as a neighborhood haven for undiscovered natural and organic brands soon became a “must visit” destination for beauty enthusiasts from all over the globe. For a decade, we have been recognized as the go-to place to find the newest, most innovative brands in beauty. While many shops have come and gone, and others have attempted to follow in its footsteps, SHEN continues to be the curator of cool.