SHEN Beauty

Curating the cool, the essential, and the unexpected.

Inside SHEN Store

Jessica Richards, Founder Shen Beauty

Jessica is renowned in the industry for her considered, relevant curation of brands with a focus on identifying newness and innovation. Many of the beauty industry’s top brands launched at SHEN, making “Jessica’s Seal of Approval” highly desired by emerging beauty entrepreneurs.

SHEN was Born

Jessica founded SHEN in 2010 after a calamity with a face cream sent her up to Smith and Court Streets in search of a suitable replacement. Coming up empty-handed with the realization that there was “no beauty in Brooklyn,” the idea of SHEN was born. What began as a neighborhood haven for undiscovered natural and organic beauty brands and exclusive luxury imports soon started attracting consumers from Manhattan, Europe, Asia, and beyond.

Discover The Latest In Beauty

Today, SHEN sets the standard for best-in-class beauty and as a global haven for connoisseurs and minimalists alike.

Explore our unrivaled selection of performance-driven skincare, makeup, fragrance, and more from classic and emerging brands from around the world.

SHEN Beauty Shelves with product

Jess' Picks

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Comes in 3 shades

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$16.80 $24

5 colors that flatter a variety of skin tones


Gorgeous, layerable lip color

Make selections


The Body Exfoliator- With Bamboo Charcoal

  • Vegan
  • Low stock

Comes in 2 scents

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$21 $30

Clean (EU Regulation), vegan, and plastic neutral

Dermatologist tested

Hypoallergenic and non-comedogenic

Non-irritating and non-sensitizing for all skin types

Make selections
The Body Exfoliator- With Bamboo Charcoal

Dr. Barbara Sturm

Hyaluronic Serum

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$224 $320

Highly concentrated Hyaluronic Acid serum

Promotes revived, radiant skin

Replenishes moisture and reduces the look of fine lines and wrinkles

Hyaluronic Serum

C & The Moon

Malibu Made Body Scrub

  • Best Seller
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$44.80 $64

Non toxic body scrub

Made with brown sugar and organic oils

Exfoliates and moisturizes

Malibu Made Body Scrub