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SHEN Beauty
Curating the cool, the essential, and the unexpected.
Jessica Richards, Founder Shen Beauty
Jessica is renowned in the industry for her considered, relevant curation of brands with a focus on identifying newness and innovation. Many of the beauty industry’s top brands launched at SHEN, making “Jessica’s Seal of Approval” highly desired by emerging beauty entrepreneurs.
SHEN was Born
Jessica founded SHEN in 2010 after a calamity with a face cream sent her up to Smith and Court Streets in search of a suitable replacement. Coming up empty-handed with the realization that there was “no beauty in Brooklyn,” the idea of SHEN was born. What began as a neighborhood haven for undiscovered natural and organic beauty brands and exclusive luxury imports soon started attracting consumers from Manhattan, Europe, Asia, and beyond.
Discover The Latest In Beauty
Today, SHEN sets the standard for best-in-class beauty and as a global haven for connoisseurs and minimalists alike.
Explore our unrivaled selection of performance-driven skincare, makeup, fragrance, and more from classic and emerging brands from around the world.
Visit Us In Store
We look forward to building a lifetime relationship with you online and in person. Let our makeup and skincare experts help you navigate a wide choice of brands and products to find what works best for you.