SHEN Beauty

Curating the cool, the essential, and the unexpected.

Inside SHEN Store

Jessica Richards, Founder Shen Beauty

Jessica is renowned in the industry for her considered, relevant curation of brands with a focus on identifying newness and innovation. Many of the beauty industry’s top brands launched at SHEN, making “Jessica’s Seal of Approval” highly desired by emerging beauty entrepreneurs.

SHEN was Born

Jessica founded SHEN in 2010 after a calamity with a face cream sent her up to Smith and Court Streets in search of a suitable replacement. Coming up empty-handed with the realization that there was “no beauty in Brooklyn,” the idea of SHEN was born. What began as a neighborhood haven for undiscovered natural and organic beauty brands and exclusive luxury imports soon started attracting consumers from Manhattan, Europe, Asia, and beyond.

SHEN Beauty Shelves

Discover The Latest In Beauty

Today, SHEN sets the standard for best-in-class beauty and as a global haven for connoisseurs and minimalists alike.

Explore our unrivaled selection of performance-driven skincare, makeup, fragrance, and more from classic and emerging brands from around the world.

SHEN Beauty Shelves with product
SHEN Spa Area

Visit Us In Store

We look forward to building a lifetime relationship with you online and in person. Let our makeup and skincare experts help you navigate a wide choice of brands and products to find what works best for you.

Jess' Picks

Shop All

Nature Of Things

Reparative Facial Moisturizer

star rating


Powered by plant oils

Firms, brightens and plumps skin

Suitable for all skin types

Reparative Facial Moisturizer


Protect Elixir

  • Vegan
star rating


Vitamin rich serum

Protects from free radical damage

Hydrates, softens and plumps

Protect Elixir

Westman Atelier

Eye Love You Mascara

star rating


Delivers supercharged lashes that are glossy, pitch black, and healthy from the root

Clean and no animal testing

Silicone-free, paraben-free, and synthetic fragrance-free

No PEGs and no phthalates

Eye Love You Mascara



Comes in 4 shades

star rating

$20 $28

5 colors that flatter a variety of skin tones


Gorgeous, layerable lip color

Make selections