Virtue

Curl-Defining Gel

$38

Virtue® Curl-Defining Gel is a memory-building, two-day curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have––and the ones you never knew existed. 


WHAT MAKES IT DIFFERENT 

Loaded with Alpha Keratin 60ku®, as well as heat, color, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators, to keep curls healthy today, tomorrow, and beyond. Virtue® Curl  is the only premium curl line free of the Big Six chemicals––parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.


FRAGRANCE

A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.


IDEAL FOR 

  • Types 2–4 curly hair.
  • Safe for color-treated and chemically treated hair.


PRODUCT AESTHETICS 

A velvety cream that transforms into a gel-like texture in your palms. Glides through hair without stiffness or stickiness.


DIRECTIONS:

Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.


TIPS:

For definition, apply to hair in small sections. For an effortless hold, apply a quarter-size amount to hands, rub together, and scrunch at the ends.


KEY CLAIMS
TBC

KEY INGREDIENTS
Shea Butter Ester:

Water-soluble ester that hydrates curls without weight for optimal natural curl formation.


Film-Forming Polymer:

Provides flexible, long-lasting curl retention.​


Selaginella Lepidophylla Extract (“Resurrection Plant” or “Rose of Jericho”):

A specialty botanical plant “active” that attracts moisture to parched curls and protects from moisture loss while leaving the strands with a healthy shine.​


Chia and Flaxseed polysaccharides adhere to the hair fiber to form a sheer, flexible coating that enhances natural curl formation and resists curl drooping.​

A specialty natural “active” 


Linum Usitatissimum Extract with a combination of bioadhesive fibers and omega fatty acids, nourishes natural curls to enhance curl formation.​


Multi-faceted UV / solar protection complex for color protection, heat protection complex and anti-pollution active​.


INGREDIENTS 

Aqua (Water, Eau), Propanediol, Shea Butter Glycereth-8 Esters, Polyurethane-14, Ethylhexylglycerin, Keratin, Panthenol, Pelvetia Canaliculata Extract, Helianthus Annuus (Sunflower) Extract, Helianthus Annuus (Sunflower) Sprout Extract, Oryza Sativa (Rice) Bran Extract, Oryza Sativa (Rice) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Linum Usitatissimum (Linseed) Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Hispanica Seed Extract, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Caesalpinia Spinosa Fruit Extract, Selaginella Lepidophylla Extract, Oryza Sativa (Rice) Seed Protein, Jojoba Esters, Brassica Campestris/Aleurites Fordi Oil Copolymer, Madecassoside, Galactoarabinan, Trehalose, Phytic Acid, Asiaticoside, Xylitylglucoside, AMP-Acrylates Copolymer, Anhydroxylitol, Maltitol, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Maltodextrin, Tocopherol, Glycerin, Caprylyl Glycol, Aminomethyl Propanol, Sorbitan Isostearate, Tetrasodium Glutamate Diacetate, Polysorbate 80, Lactobacillus Ferment, Sodium Phosphate, Gluconolactone, Calcium Gluconate, Heptyl Undecylenate, Amp-Acrylates/Allyl Methacrylate Copolymer, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polysorbate 20, Xylitol, Parfum (Fragrance), Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Citric Acid, Benzyl Alcohol, Potassium Hydroxide, Limonene, Linalool, Alpha-Isomethyl Ionone, Citral, Geraniol.

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