Face-framer. Game-changer.

Groom your brows and get a natural tint with our light-hold formula made with conditioning plant-based waxes and butters. Flake-proof, foolproof, and easy to use, a tapered applicator allows for precision, while our buildable formula coats hairs for the appearance of thicker, fuller, natural-looking brows.

Featured Ingredients:

Cocoa Seed Butter, Shea Butter, Coconut Oil, and Jojoba Oil: condition brow hairs to keep them soft and flexible.
Carnauba Wax and Sunflower Seed Wax: add structure to help define, groom, and condition brow hairs.
Elderberry Extract: a superfruit extract rich in phytonutrients and antioxidants that protect and condition.

Beyond Clean

Safer Ingredients: No cyclic silicones, No retinyl palmitate (vitamin A) - which may be linked to harmful effects to human health.

Stringent Screening & Safety Testing: We test batches multiple times for heavy metals to ensure it meets out strict safety measures. We are highly selective when it comes to pigments; out of the 65 cosmetic colorants allowed in the US, Beautycounter prohibits the vast majority from being used, only using 18 colorants in our color cosmetics.

Brilliant Brow Gel is formulated without polyacrylamides, PEGs and ethoxylated polymers. In their place, we use Sunflower Wax, (refined and filtered) as well as Polyglyceryl-3 Polyricinoleate, an emulsifier that is derived from natural resources.

Leaping Bunny Certified

Vegan

Which shade is best for you?

Light: neutral beige for light to dark blonde and strawberry blonde hair.
Medium: neutral medium brown for light to medium brunette hair.
Dark: neutral deep brown for dark brunette hair.
Soft Black: cool soft black for deep brunette to black hair.

Featured

By Category

Treatments

By Area

Augustinus Bader The Ultimate Soothing Cream

Face

Eyes

Lip

Other

Westman Atelier Effortlessly Flawless

Hair

Body

Bath & Shower

Other

VIRTUE Revolutionary Haircare

Wellness

Home

Shop Sexual Wellness

Pleasure is Power

Category

Shop Final Sale

Earn Points with Loyalty

All Brands

Our Brand

BTS of SHEN & The Latest Trends on The Manual

Join Our Loyalty Program

Featured

By Category

Treatments

By Area

Augustinus Bader The Ultimate Soothing Cream

Face

Eyes

Lip

Other

Westman Atelier Effortlessly Flawless

Hair

Body

Bath & Shower

Other

VIRTUE Revolutionary Haircare

Wellness

Home

Shop Sexual Wellness

Pleasure is Power

Category

Shop Final Sale

Earn Points with Loyalty

All Brands

Our Brand

BTS of SHEN & The Latest Trends on The Manual

Join Our Loyalty Program

Vegan & Natural Eyebrow Makeup