Virtue

Volumizing Mousse

$36

PRODUCT DESCRIPTION
Virtue Volumizing Mousse instantly thickens hair, adds
body, bounce, and flexible hold for a long-lasting style.
Combining the power of our signature Alpha Keratin 60ku®
with Baobab Seed, this lightweight mousse goes above and
beyond volume with staying power: It strengthens hair, adds
shine, and protects from heat damage and humidity. No
sticky residues, no crunchy finishes. Just volume that lasts.


WHAT MAKES IT DIFFERENT
Our signature Alpha Keratin 60ku® binds directly to hair, filling
and smoothing cracks and crevices along the the cuticle while
Baobab Seed adds healthy bounce and fullness.
FRAGRANCE
A revitalizing citrus floral blend of leafy greens, flowers, and
fruit, including white pear notes, stimulating spearmint leaf,
and bright lemon essential oils.
IDEAL FOR
• All hair types, especially those with fine, flat, or thinning
hair.
• Safe for color-treated and chemically treated hair.

 

DIRECTIONS
Shake well. Turn can upside down and dispense a small
amount of product into palm. Distribute evenly through
towel-dried hair from root to tip. Style as desired.
KEY CLAIMS
• Immediately, 98% of women felt their hair looked healthier
and stronger after just one use.
• After 3 uses, 96% of women felt their hair was hydrated,
fuller, and that their style lasted longer.
• After 1 week, 96% of women felt their hair had more volume
and body, felt stronger, and looked healthier.
Consumer perception study conducted on 50 respondents immediately, after
8 hours, 3 days and 1 week of product usage.

 

KEY INGREDIENTS:
Baobab Seed Oil
From the African Tree of Life (known for
its ability to store water), this rich, silky
oil can act as an intense emollient for
dry, damaged hair.
Panthenol
Improves and repairs the structure
of hair, as well as moisturizes and
strengthens the hair shaft by
penetrating deep into the cuticle,
promoting gloss and elasticity.
Amino Acids
Deeply hydrates, adding sheen for a
glossy finish.
Hydrolyzed Amaranth Protein
Makes hair softer and silkier.

 

INGREDIENTS:

Aqua (Water, Eau), VP/VA Copolymer, Propane, Isobutane, Acrylates Copolymer, Alpha Keratin, Hydrolyzed Soy Protein, Wheat Amino Acids, Panthenol, Glycine, Alanine, Hydrolyzed Amaranth Protein,
Serine, Valine, Tocopherol, Threonine, Proline, Isoleucine, Phenylalanine, Histidine, Salix Nigra (Willow) Bark Extract, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Polyquaternium-4,Phenoxyethanol, Parfum (Fragrance), Butylene Glycol, PEG-12 Dimethicone, Oleth-20, Decyl Glucoside, Laureth-23, Stearyl Alcohol, Cetrimonium Chloride, Aminomethyl Propanol, Ethylhexylglycerin,
PEG-12 Allyl Ether, PEG-12, Potassium Sorbate, Disodium EDTA, Benzyl Alcohol, Sodium Chloride, Linalool, Benzyl Salicylate, Hydroxycitronellal, Limonene, Geraniol, Citronellol, Citral.

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