Irene Forte

Hibiscus Serum


A hydrating and plumping serum designed to visible reduce fine lines and wrinkles.

See visible wrinkle reduction from our breakthrough Myoxinol™ regime. Alongside our Prickly Pear Face Cream and our Hibiscus Night Cream in clinical trials, this serum delivers visible wrinkle reduction that gets more and more noticeable the longer the regime is used. The discovery that Myoxinol™, extracted from Hibiscus Seeds, acts in a similar way to injectables in reducing even deep forehead lines, means that there’s a major new approach to reverse signs of skin-aging.

A unique combination of Green Pea Polypeptides and a novel Tetrapeptide work with Myoxinol™ to help boost Collagen and Elastin for visibly reduced fine lines and wrinkles. Multi-Molecular Hyaluronic Acid hydrates and plumps, while omega-rich Olive Oil and a Tetra-Ceramide Complex nourish and protect the skin’s natural moisture barrier.

Natural skincare guided by science.
Formulation shaped by 35 years of research and development.
Performance proven in clinical and laboratory trials.
Clinically approved for sensitive skin.
Nickel tested.
Screened to trace levels of the 26 fragrance allergens.

Accredited for sustainable excellence by Positive Luxury.
Ingredients grown on our organic farm.
Certified vegan ingredients.
No mineral oils.
Eco-friendly packaging.

2020 Beauty Shortlist Award 2021 Hip and Healthy Award

Apply 1-2 pumps onto the face, neck and décolleté with circular upward motions. Use morning and/or evening.

Clinically approved for sensitive skin. Also suitable for all skin types, especially mature, dry or dehydrated.

A water-based gel serum that immediately absorbs and leaves skin feeling tight, firm and lifted.

To reduce fine lines and wrinkles, as well as plump the skin.

Hyaluronic Acid:
Low Molecular Weight (20-70kDa): A low molecular weight Hyaluronic Acid with increased permeation through the skin compared to high molecular weight Hyaluronic Acid. It’s proven to help reduce wrinkles from the inside, rejuvenate the skin, provide below-the-surface hydration and in turn rehydrate skin cells
over time.
High Molecular Weight (1500-1800kDa): A high molecular weight Hyaluronic Acid designed to provide a barrier on the skin; it delivers immediate intensive hydration to the surface layers of the skin for an instant smoothing and firming effect.

MyoxinolTM (also known as Hibiscus Seed Peptides): Hibiscus Esculentus Seed Extract contains oligopeptides; these botanical peptides combat wrinkles in a similar way to botox, by inhibiting the mechanical factors responsible for the appearance of expression lines on the face. This novel active also works to biologically delay the aging of cells.

Green Pea Polypeptides: A potent fraction extracted from Pea Seeds, which contains a high content of polypeptides. These botanical peptides protect against proteases, such as skin elastase, which are degrading enzymes known to contribute to skin aging. By acting as a protease inhibitor, they quickly improve skin elasticity.

Tetra-Ceramide Complex:
A concentrated mix of four different Ceramides. Similar to fatty acids, Ceramides are lipids and components of the skin barrier. The skin produces Ceramides naturally, but they become depleted over time as we age. They help to keep the skin hydrated, as well as protect and restore the skin.

Tetrapeptide: A Peptide that provides targeted action on the dermal structure via stimulation of Lumican and Collagen synthesis. It creates a global restructuring of the skin matrix, which is clinically proven to improve skin thickness and firmness. It has a volumizing and 3D effect.

pH 5.5

30 mL

Formulated without parabens

Aqua (Water), Rosa Centifolia Flower Water, Hamamelis Virginiana Leaf (Witch Hazel) Water, Sodium Hyaluronate, Olea Europaea (Olive) Fruit Oil*, Hydrolyzed Hibiscus Esculentus Extract, Hydrolyzed Hyaluronic Acid, Pisum Sativum (Pea) Extract, Acetyl Tetrapeptide-9, Phytosphingosine, Ceramide NP, Glycerin, Ceramide AP, Sodium Lauroyl Lactylate, Xanthan Gum, Ceramide EOP, Tropolone, Caprylyl Glycol, Cholesterol, Dextrin, Carbomer, 1,2-Hexanediol, Hydroxyacetophenone, Parfum (Fragrance)**.



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