Think Big All-in-One Mascara


This obsessively clean mascara achieves ultimate lift, length, and volume—without potentially harmful ingredients—and supports stronger lashes, thanks to intensely nourishing tripeptide technology. Its soft, molded brush makes application effortless, so you can easily define lashes from roots to ends with rich, smudge-proof color. Go ahead, think big.


  • Clean and effective: The carbon black-free formula delivers bold color and instant volume, lift, and fullness.
  • Lash-care conditioners: Tripeptide technology strengthens for stronger, longer, and fuller-looking lashes.
  • Precise, effortless application: A soft, molded brush dispenses the perfect amount of formula and defines each lash from root to tip with ease.

Featured Ingredients:

  • Tripeptide technology: A blend of lash-care conditioners helps lashes appear longer, fuller, and stronger.
  • Panthenol (provitamin B5): Nourishes and conditions lashes, while biotinyl-tripeptide helps support stronger, healthier-looking lashes.
  • Rice bran, calendula, and carnauba waxes: Help to build creamy volume with a weightless feel.
  • True black pigment: Gives lashes dramatically rich black color without the use of carbon black, which we prohibit as a potential carcinogen and organ system toxin.


Clinically proven to be: 

  • Longwear*
  • Smudge-proof**

Immediate results***:

  • 93% experienced fuller, thicker lashes
  • 93% experienced visibly longer, defined, and separated lashes

After just four weeks****:

  • 97% experienced fuller and healthier-looking lashes
  • 93% experienced thicker-looking lashes


*In a clinical study of 29 subjects after six hours.

**In a clinical study of 29 subjects.

***Based on a 29-subject consumer perception study immediately after use.

****Based on a 29-subject consumer perception study after four weeks of use.

To apply: Sweep wand from the base of the lashes to the tips, for effortless and even coating. Layer for desired volume and length.
To remove: Using your favorite makeup remover or cleanser and warm water, gently press and wipe (never rub) formula from lashes.

•Safer Ingredients: No carbon black, no mineral oil, no cyclic silicones, BHT- which may be linked to harmful effects to human health. We created a true black pigment for dramatically rich color, formulated without the use of carbon black or PFAS ingredients
•Stringent Screening & Safety Testing: We test each batch for heavy metals to ensure it meets out strict safety measures. We are highly selective when it comes to pigments; out of the 65 cosmetic colorants allowed in the US, Beautycounter prohibits the vast majority from being used, only using 18 colorants in our color cosmetics.

Aqua/Water/EauIron Oxides (CI 77499)Synthetic BeeswaxPalmitic AcidStearic AcidOryza Sativa (Rice) Bran WaxAcacia Senegal GumEuphorbia Cerifera (Candelilla) Wax/Cire de candelillaPolyurethane-35Polyglyceryl-2 Isostearate/Dimer Dilinoleate CopolymerAminomethyl PropanediolCopernicia Cerifera (Carnauba) Wax/Cire de carnaubaVP/Eicosene CopolymerGlycerinGlyceryl StearateBiotinoyl Tripeptide-1PanthenolPentylene GlycolMicrocrystalline CellulosePolylactic AcidCelluloseMethylpropanediolCellulose GumCaprylyl GlycolSilicaPhenylpropanolPhenoxyethanol.

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