How to Create the Perfect Canvas with SHEN’s Resident Makeup Expert

October 18, 2022

How to Create the Perfect Canvas with SHEN’s Resident Makeup Expert

Choosing the right complexion products - whether it be shade, formula, or finish - can be daunting. Luckily, among our beauty obsessed staff, our e-com merchant - Jill Freeman has a background in makeup. Below, Jill explains why prepping the skin before makeup is so important, the sure-fire way to get the right foundation shade, and why we should embrace contouring. 
Jill Freeman Makeup Artist

Prepare the Skin: 

“Prep is everything - you can put an amazing foundation on grungy skin and it still won’t look very nice,” explains Jill, who likes to think of the skin as a sponge.  “A wet sponge will do a much better job of cleaning up spilled jelly than a dry sponge, which just sort of moves the mess around instead of absorbing it. Similarly, hydrated skin is much more prepared for makeup application.” 
Preparing the skin doesn’t need to be complicated - think of it as your morning skin routine. After washing, Jill suggests using a lactic acid or hydrating toner, a hyaluronic acid serum, and a moisturizing step like an oil or a cream. 
January Labs Daily Brightening Tonic
Irene Forte Helichrysum Hyaluronic Toner
Ignae Blue Light Day Serum
Advanced Multi-Perfecting Red Oil Serum
Joaquina Botànica Porcelain Cacao + Amino Acids Crema Esencial
 
“If you have a lot of texture on your skin, finishing your skincare routine with a sunblock or primer will even that out so that you’ll need less foundation and it will go on almost like glass,” Jill notes.  
RMS ReEvolve Natural Finish Primer

Choose a Foundation: 

“As we move into colder weather, you should look for a hydrating foundation and anything with soothing ingredients that will help with chapped cheeks,” says Jill. We usually drop down one shade in the winter and while that is certainly something to keep in mind, the best way to ensure you are using the right shade of foundation is to be professionally matched. At SHEN we have makeup artists on staff that can outfit you with the right shade for you. Depending on the level of coverage you prefer, some of Jill’s favorite hydrating foundations include:

Full Coverage:

Skin Twin Foundation

Medium Coverage:

RMS ReEvolve Natural Finish Foundation
(great when paired with RMS ReEvolve Natural Finish Primer 

Light Coverage: 

Kosas Tinted Face Oil
To apply, Jill prefers to use her fingers both for ease of application and because it is easier than using brushes that needs to be cleaned all the time. “My number one tip would be to make sure you have clean hands,” Jill says. “Otherwise you are just tapping bacteria on your face.”

…Or not: 

For those that prefer to avoid a full face of foundation, Jill suggests focusing on skincare products with luminous finishes. “These are like liquid pretty,” explains Jill. “They add such a subtle glow to the skin.”  
Bearberry & Vitamin C Glow Serum
Sturm Glow Drop
For blemishes or to cover undereye bags, a concealer can be used sparingly to even out the complexion. Our current favorite? Kosas Revealer Concealer, which can be buffed out from the center of the face in a pinch.  
Kosas Revealer Concealer

Define the Face: 

For many of us, contouring brings to mind dramatic red-carpet makeup. However, Jill believes we should all embrace the subtle use of shade and light after applying foundation.  “You’ve painted yourself one color and taken away dimension, so you need to add that shape back in,” she explains. 
“Think of the highs and the lows of the face - you can apply Pai Impossible Glow on the high points and use a contour on the low points, like below the cheekbones and along the jawline. To contour, Jill prefers MOB’s Bronzer, which comes in both a cream and powder formula. “The key is that contour shades should be cool tones.” 
Impossible Glow

Finish it off:

Though it may feel unnecessary, a finishing powder adds a certain polish to the face that even those with normal or dry skin will appreciate.  “They take down the shininess that we all get, especially if you’ve done an extensive skincare routine. Powder makes pores less visible, and simply makes your face look filtered.” Our in-house makeup artists are particular fans of: 
Kosas Powder
Westman Atelier Vital Pressed Skincare Powder
Makeup artist at SHEN
Westman Atelier Vital Skin Foundation Stick $68
Vital Skin Foundation Stick
Kosas Revealer Concealer $28
Revealer Concealer
VENN Advanced Multi-Perfecting Red Oil Serum $115
Venn Advanced Multi-Perfecting Red Oil Serum
Westman Atelier Vital Skincare Complexion Drops $68
Vital Skincare Complexion Drops
RMS "Un" Cover-Up $36
"Un" Cover-Up
Kosas Cloud Set Baked Setting & Smoothing Powder $35
Airy - sheer very light
RÓEN vowBrow Pencil $26
vowBrow Pencil
Kosas Tinted Face Oil $42
Tinted Face Oil
Irene Forte Helichrysum Hyaluronic Toner $110
Helichrysum Hyaluronic Toner
Spectacle Spectacle Performance Crème $87
Spectacle Performance Crème
Westman Atelier Vital Pressed Skincare Powder $75
Vital Pressed Skincare Powder
BEAUTYCOUNTER Skin Twin Foundation $50
Skin Twin Foundation
EltaMD UV Replenish Broad-Spectrum SPF 44 $40
UV Replenish Broad-Spectrum SPF 44
BEAUTYCOUNTER Skin Twin Creamy Concealer $34
Skin Twin Creamy Concealer
RMS RMS Luminizer $38
RMS Luminizer
BEAUTYCOUNTER Cheeky Clean Cream Blush $42
Cheeky Clean Cream Blush
RÓEN Blend + Crease Brush $32
Blend + Crease Brush
Kosas The Sun Show Moisturizing Baked Bronzer $34
The Sun Show Moisturizing Baked Bronzer
Joaquina Botànica Orquídea + Vitamin C Hydrating Glow Oil $92
Joaquina Botanica Orquídea + Vitamin C Hydrating Glow Oil
Westman Atelier Lip Brush $38
Lip Brush
Dr. Barbara Sturm Glow Drops $150
Glow Drops
Westman Atelier Blender Brush $125
Blender Brush
Pai Impossible Glow $39
Pai Impossible Glow Bronzing Drops
MOB MOB Cream Clay Blush $23
M68 Strawberry Pink
Westman Atelier Powder Brush $85
Powder Brush
Westman Atelier Baby blender $64
Baby blender
Westman Atelier Foundation Brush $80
Foundation Brush
Leland Francis Lip & Eye Balm $42
Lip & Eye Balm
alpyn beauty Bearberry & Vitamin C Glow Serum $59
Bearberry & Vitamin C Glow Serum
RÓEN Blush + Blend Brush $38
Blush + Blend Brush
Westman Atelier Eye shadow brush I $58
Eye shadow brush I
RMS "Un" Powder $36
"Un" Powder
Westman Atelier Eye shadow brush II $62
Eye shadow brush II
Jenny Patinkin Pure Luxury Makeup Sponge Duo $32
Pure Luxury Makeup Sponge Duo
RMS ReEvolve Natural Finish Primer $32
ReEvolve Natural Finish Primer
RÓEN Everything Powder Brush $48
Everything Powder Brush
Westman Atelier Liquid Blender Brush $125
Liquid Blender Brush
MDO Multi-Benefit Skin Tint $59
MDO Multi-Benefit Skin Tint
RMS ReEvolve Natural Finish Foundation $48
ReEvolve Natural Finish Foundation
Joaquina Botànica Porcelain Cacao + Amino Acids Crema Esencial $98
Porcelain Cacao + Amino Acids Crema Esencial
Westman Atelier Spot Cheek Brush $38
Spot Cheek Brush
Jenny Patinkin Luxury Vegan Makeup Brush Soap $19
Luxury Vegan Makeup Brush Soap
Ignae Blue Light Day Serum $116
Blue Light Day Serum
MOB MOB Cream Clay Bronzer $25
M77 Golden Brown
MOB MOB 01 Brush $20
MOB 01 Brush
RMS ReEvolve Natural Finish Foundation Refill $40
ReEvolve Natural Finish Foundation Refill
Kosas Plump + Juicy Vegan Collagen Spray-On Serum $48
 Plump + Juicy Vegan Collagen Spray-On Serum
Westman Atelier The Brush Collection $575
The Brush Collection
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