The Interview August 18, 2023

A Letter From Jess

Dear Valued Clients, Cherished Community Members, and Dear Friends,

I am profoundly grateful as I take this moment to extend my heartfelt appreciation for the unwavering support and loyalty you have bestowed upon SHEN and our Brooklyn retail establishment throughout our remarkable journey. These past 13 years have been a testament to the power of unity, the strength of community, and the embodiment of a dream. Your presence in my life, as I navigated the path of a single mother raising two children while nurturing a community-centric enterprise, has been nothing short of extraordinary. The tapestry of connections woven during this time, where challenges were met with resilience, where a shared purpose thrived, and where new friendships blossomed, has left an indelible mark upon me.

With a blend of profound sadness and gratitude, it is with a heavy heart that I convey the news that, as of August 7th, our cherished Brooklyn storefront has closed its doors permanently. This decision has not been arrived at lightly; it bears the weight of countless hours of introspection and a profound recognition that the time has come for SHEN to embark on a new chapter. The enchanting narrative that you, our cherished patrons, have contributed to is a narrative that I shall forever carry in my heart.
In 2010, I embarked on this journey with a simple aspiration: to bring forth uncharted realms of natural and organic beauty brands to the heart of Brooklyn. Today, as I reflect upon the evolution of SHEN, I stand in awe of what it has blossomed into, a manifestation of dreams that surpassed even my most audacious imaginings. Every step, every choice, every collaboration - it has all been a symphony composed by the hands of destiny, guided by your support and the dedication of our remarkable staff.
While the doors of our physical store may have closed, the essence of SHEN remains fervently alive. Our commitment to the pursuit of beauty in all its facets continues to thrive, poised to touch lives on a wider canvas. I am humbled to announce that SHEN's curated array of beloved products will now be accessible through our online platform: This digital realm will transcend geographical bounds, reaching corners of the globe including the United States, the United Kingdom, Canada, Australia, and Germany.

As I conclude, I wish to extend my deepest thanks once more for your steadfast presence in our lives. The journey of SHEN is not ending; rather, it is evolving into an exciting new chapter, one where our online realm will be infused with the same essence that made our store a cherished community hub. With eagerness and anticipation, I await the continuation of this journey, with each of you still at its heart.


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