Started by mother-son duo Kathy and Tashon Thompson, TRYWELL was created to address the nutritional shortfalls of people of color and their lack of visibility in the wellness space. Founded in the thick of the Covid-19 pandemic, their mission is to instill the importance of health in groups most often overlooked, especially African Americans, who were disproportionately affected by the virus in its early days. The brand’s vitamin-rich gumdrops (that come in flavors like lemon, mango and peach) make taking proactive, rather than reactive, steps towards healthy living something to look forward to.
What are the words you live by?
Who first taught you about wellness and what attracted you to this industry?
What was your background before starting Trywell?
What inspired you to start TRYWELL?
What was the first product you developed and why did you create it?
Tashon: 92% of African Americans are significantly deficient in Vitamin D - it was super important for us to start there.
What has been your best selling product?
Tashon: Our top sellers are Hair, Skin & Nails and Daily Immune - Elderberry. Everyone wants to look and feel their best and have healthy hair, glowing skin and strong nails. Coming out of COVID, immunity and elderberry have become crucial in people’s daily vitamin regimen. So, it’s great that we have gummies to meet these needs.
Which TRYWELL product do you think is a sleeper hit and why?
Tashon: Omega + DHA for sure! Omega & DHA may help reduce inflammation and the risk of chronic diseases, such as heart disease. On its own, DHA supports brain function and eye health. On top of the nutritional benefits, the orange and lemon flavors are amazing.
Your products go through two third party tests for efficacy - can you explain why you do that?
Tashon: It's not super common to do because of the cost, but we are fortunate enough to work with a few US-based, highly qualified supplement ingredient suppliers that make it easy. Their goal (and ours) is to exceed all FDA, GMP NSF, Organic Certification and Halal Certification standards. Going through two third parties also ensures that our suppliers have clean, compliant facilities and follow proper manufacturing practices.
What does your daily wellness routine look like?
Kathy: My self-care routine is all about relaxation: taking a bath, practicing mindfulness, reading, and engaging in hobbies. Also, a well-balanced diet that includes a variety of fruits and vegetables and regular exercise.
Tashon: Sleep! As much as possible!
Which TRYWELL vitamins do you take daily? Do you change what you take depending on the season?
What other beauty products are you both loving right now?
Kathy: I was just recently introduced to Beautycounter Skin Twin Foundation and really love it. It’s the perfect amount of coverage.
What’s the worst advice you’ve ever received? The best?
Tashon: The worst advice was that you’ll be happy once you’re successful. Totally wrong! Happiness comes during the pursuit. It’s in every step towards the goal.
The best advice was to start TRYWELL, from my mom.
Who do you look up to in the beauty world?
Tashon: I really look up to Pat McGrath, Rihanna and Tristan Walker. They are all people of color who saw a void in the market and built amazing communities and businesses.
Who would your dream collaboration be with?
Tashon: We would love to collaborate with Pattern Beauty on a hair health vitamin or supplement pack. We love everything they represent and stand for.
If you could get a peek into anyone’s medicine cabinet, who would it be?
Tashon: I’ve kind of already seen it - it’s Naomi Campbell. Everyone should watch her YouTube video where she takes you through her vitamin routine and skin routine. It’s amazing. I’d also like to peek into Pharrell’s cabinet!
What can we expect from the brand in the future? Any exciting news you can share?
Tashon: The future is near! We are launching a few new gummies this year, including apple cider vinegar and collagen. We are also working on a few vitamin-enriched topical products.